COMMUNICATION CAMPAIGNS

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So you know exactly what you want to say.  All you have to do is to come up with and execute a plan that will meet your objectives, contain and advocate the relevant message by utilising the right media, reaching the relevant target market. There is of course the absolute need to keep the messages consistent in the process and monitor and adapt if and when required.

Sounds complicated? Apak Communications can help you define the right frogs that need kissing at the right time and in the right manner so you break the spell and reveal the handsome prince to take you to his kingdom in a gay coach, with eight beautiful horses, bedecked with plumes of feathers and a golden harness; where you can live happily ever after. Groovy!

Our promise to you:

• We will make you gain strong corporate resonance within the B2B market place
• We will Identify the most appropriate perspective to convey your messages to your stakeholders
• We will promote your business to your target audiences through an omnichannel marcomms campaign
• We will keep track of interested parties and advise on your next move

Media is the ultimate power shaping the third party opinion. Your business will establish trust and credibility through efficiently planned, consistent, open and transparent communications.

Alas, it is a challenge to buy credibility through paid media. Your business' messages, values, actions need to be communicated by independent media representatives. Tough, as for most journalists good news is not news because you as a reader would be turning the page immediately if your newspaper was full of boring stories. Readers want controversy, conflict and negative comment. This is where the media stands.

So you, as the Little Red Riding Hood, have to make friends with Big Bad Wolves, let them know about what you are up to, feed them cakes and wine, pick fresh nosegays, sing tunes and play with them without being devoured in due course.

Barely up to perform the charm game? Whether internationally, regionally, nationally or locally, Apak Communications will be your huntsman and will keep your Big Bad Wolves focused on you but in a safe distance. Better refrain from leaving the path by yourself or run into the woods!

Our promise to you:

• We will attract attention to your strategies, accomplishments and prospects through generating coverage in the business, financial and occasionally trade media
• We will set up interviews and coach your senior management beforehand
• We will organise and manage press conferences
• We will write news releases and advertorials in multiple languages and distribute them to targeted press
• Write effective advertorials and letters
• We will prepare your press packs — both electronic & hard copy

 Your looks are your core asset and number one strategic weapon.

Firstly, it is imperative to start with creating the right looks and personality for your target audiences. This is about avoiding Madonna as your promoter on the ‘Win the Youth’ campaign if you are the Catholic Church or picking-up a black and white logo with Gothic typeface if you are a TV channel for children. Be wise, realistic and responsive to whom you want to communicate with and bang, you have the right formula!

Secondly you ought to look after yourself if you wish to be a star. Who you are perceived to be is a bit like credit in the bank and to your surprise, it may save you on those most dreaded rainy days. You will build trust and credibility in the eyes of your stakeholders with your personality’s reflection on your looks.

After all, Cinderella would hardly have made it to the Prince’s heart had she shown up at the ball wearing rags! Let Apak Communications be your fairy and use its magic wand to turn the pumpkin into a sparkling coach, the mice into six white horses and an orphan covered in cinders into a princess.

 This is a world where perception is reality.

Sad but true, your reputation in that sense is the thin line between success and failure. Good reputation management starts with effective planning. Accelerates with smart moves and touches the finish line with continuous control, evaluation and repositioning where and when necessary.

The shepherd’s boy lost his flock to the wolf because of his bad reputation and sadly, Apak Communications was yet to be established to manage his reputation issues.

This is about taking all necessary measures to prevent all your eggs being in one basket. 

In case it is too late, then it is about convincing all your stakeholders that omelette is the best dish to have whether it is time for breakfast, lunch or dinner. Remember, you can always snatch victory out of the jaws of defeat with a little advance planning, lateral thinking, creativity and style.

Pebbles are far safer than crumbs; will keep you away from the dark forest and the wicked witch. Nevertheless, if the fan has already been hit, you can team up with Apak Communications to kill the old witch, acquire her chests full of pearls and jewels, burn down the dark forest and live in perfect happiness ever after. 

Periods of intense SM activity are common but little fun as it tends to push the attempt down the well-known six phases of project management:

• Enthusiasm
• Disillusionment
• Panic
• Search for the guilty
• Punishment of the innocent
• Praise and honours for non-participants

Why stress out? Trust Apak Communications to take the pressure off the workload with its expert team of social media consultants.  And see how a little helping hand can contribute to the overall success.

Just like the great lion that would have had to succumb to the hunter's net if it wasn't for the little rat's help. Give credit to the abilities of those smaller than yourself; even the humblest of folk may one day be of use.